Wednesday, April 2, 2014

The most striking is a multi-tasking is still quite rare. During the Academy Awards this year, only

TV vs. Internet, Which One Wins? | Lukman Hakim as Dhany Julian
A few years ago, some media executives are afraid, people will leave the television to turn to the internet. And it did not happen. Research shows that watching television is not decreased, even increased.
The most striking is a multi-tasking is still quite rare. During the Academy Awards this year, only 11.6% of viewers use the web (Nielsen measures the simultaneous use of TV-computer but not using the TV-mobile).
Those who go online for the program, connected to the internet for more than 30 minutes, or about 15% of the duration of the event. A similar pattern during the Superbowl. grammys fashion Even for a Grammy, an exciting grammys fashion awards ceremony pop young viewers, people who go online only about 20% of the length of the program.
Television is the dominant medium absorbs a much longer time than the internet. In December grammys fashion 2009, Nielsen estimates that 34% of Internet users will turn on the television while they surf the internet. But when watching a program on television, using the internet is only about 3%. This dominance grammys fashion explains why TV has so far refused 'disruptive effects of technology'.
And what people do online when they're watching television? Most of all, they go on Facebook. According to Nielsen, Facebook is the most popular website during the Superbowl, Grammy and Academy Awards (usually Google is the most popular).
AOL.com also gets more attention grammys fashion than usual. But the winner is Zynga, maker of free games. The most famous game, Farmville, ranked 51st in overall web traffic during the month of February 2011.
This is good and bad news for media companies 'long'. The good news, because television is still watched by viewers. The bad news because it was clear that the attempt to drive online behavior to television viewers by saying "visit our website", for example, have not yielded substantial results.
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