During its investigation, the author traveled to Hollywood, Bollywood, Buenos Aires and Tel Aviv. H

"When a person leaves the country in which he was born, it commits 2012 oscars date an act of final maturation, cutting his umbilical cord that connects it to the first mother, then by all authorities in the face of his father, teachers and leaders at last. He goes to an independent life of their house Largest parents - their country. " Brodsky.
I read recently an interesting job "Mainstream. The study of this culture, which like all ", the author - a French journalist 2012 oscars date and a former diplomat, Frederic Martel [my translation, the original name - Frederic Martel" Mainstream. Enquete sur cette culture qui plait a tout le monde ", Flammarion, 2010]. For people like me, far from the film, pop music and commercial theaters, the book will be a revelation. This is a detailed report about what is going on in the entertainment industry in the United States, other countries, and how culture wars are conducted.
It is said Martel, his book on the geopolitics of culture and media in the world. He is interested in blockbusters, hits, bestsellers 2012 oscars date in general, all that is called "market culture". "Questions about the content, marketing, or the influence of modern entertainment industry is very interesting 2012 oscars date - he says - while their products - not always."
During its investigation, the author traveled to Hollywood, Bollywood, Buenos Aires and Tel Aviv. He is interested in the Plan against Indian and Arab billionaires with Hollywood and Rupert Murdoch's plans regarding China. He tried to understand the difference honey J - pop and K - pop, and why the TV series called "dramas" in Korea and "telenovelas" in Latin America. He was accompanied by lobbyists American agencies and studios in Congress, but more time spent in the American ghetto. 2012 oscars date The subject of his study - a vast, combining five continents 2012 oscars date and almost all of the entertainment industry: film, music, television entertainment, commercial 2012 oscars date theaters, media, amusement parks and even video games and manga. To understand the mutations that are experiencing the above sectors, he concludes the book reflections on the digital divide and how the Internet will affect the development of the entertainment industry. In Saudi Arabia, India, Brazil and Hong Kong, Frederic Martel meets those who are in the process of building the future of the digital industry. Entrepreneurs often young, they see the future of the Internet, while in Europe and in the United 2012 oscars date States, he talks often of a more mature age, they see on the Internet is more than a threat. "This is a generation gap, and it is possible civilizations" - says a French journalist.
In general, the author visited 30 countries 2012 oscars date and interviewed 1,250 people. He writes about what he sees. The book is good because it does not have the information second hand, but it also "difficult" because of this. Although the book reads easily, it is more convenient to read small passages, because each story (whether it be a story of such a monster like Disney, or about how its infancy black music) is full of information about the people who were at the beginnings of development 2012 oscars date of the films, of superstars, names of the branches of the giant octopuses, up to the description of offices and cities. He does not miss anything - all the addresses and appear in the book. It is understandable to explain why the "MTV Latin America" is located in Miami, it is necessary to tell a little about the city and about who lives there.
The book is not only an investigation, interrogation, but also thinking. The first part of the study is devoted to the entertainment industry of America, in which Frederic Martel explains in detail how it works, who owns what and who it affects. I was interested to learn that Sony Entertainment in the ideological sense, does not solve anything, everything is done in America. 2012 oscars date A separate chapter is devoted to three, extremely popular in America, women and their influence on the formation of the tastes of the American public is - Tina Brown, Pauline Kael and Oprah. The second part of the book is devoted to the entertainment of other countries and the world cultural wars. The author talks about how China is trying 2012 oscars date to resist the American culture and the attitude 2012 oscars date of China's 2012 oscars date "Confucius Panda" about what is happening in India, Latin America, Japan, Arab countries and Europe.
"I felt justified 2012 oscars date bitterness about the success of America 2012 oscars date in music production" Latino. " But those who saw clearly understood that the problem is more serious: if there is traditional music, powerful and rich, and the typical Latin American genres, 2012 oscars date crossing the border without the participation of Miami, the culture, bringing together the countries of Latin America, except for the American mainstream, there is no ... Only culture and standardized global formatted in the United States, brings together Latin American nations, in particular through the superstars, pop stars, hybrid "Latinos", blockbusters, talk shows and literary bestsellers, starting with Paulo Coelho's 2012 oscars date books, distributed,